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Historical Timeline 1990-1999

Select ​Period: 1800s | 1900s | '10s'20s | '30s | '40s | '50s | '60s | '70s | '80s | '90s | 2000s | '10s



This is the last year for the Omni and Horizon sub-compacts.

Viper Concept debuts.


Chrysler sells most of its equity in Mitsubishi.   

A pre-production V-10 Dodge Viper paces the field at the Indianapolis 500.

Iacocca dedicates the $1 billion Chrysler Technology Center in Auburn Hills, Michigan.

Robert Lutz is named President of Chrysler Corporation.

Chrysler Engineering First:  Driver’s-side supplemental restraint system for minivans.

Al Teague sets a wheel-driven land speed record in the Supercharged Class of 409.986 mph.


The Chrysler Board of Directors elects Robert J. Eaton Vice Chairman and Chief Operating Officer, to become Chairman of the Board and Chief Executive Officer following the retirement of Lee Iacocca on January 1, 1993.

Chrysler dedicates the $1 billion Jefferson North Assembly Plant, which will build the Jeep® Grand Cherokee sport-utility vehicle, on Detroit’s East Side.

Chrysler Engineering First:  Integrated child safety seat.

Chrysler Engineering First:  “Cab-forward” design platform.

The Plymouth/Dodge Neon small car debuts.


Robert Eaton succeeds Iacocca as Chairman of the Board and Chief Executive Officer.

The Grand Cherokee and the new Chrysler LH-series mid-sided sedans debut.

Chrysler sells the last of its stake in Mitsubishi Motors Corporation.


Thomas Denomme and Robert Lutz are named Vice Chairmen of Chrysler Corporation.


The Chrysler Cirrus and Dodge Stratus debut.

Chrysler revives the 1924 “blue ribbon” corporate trademark.


Chrysler’s market share reaches 16.2 percent, the highest since 1957.

The minivan, now Chrysler’s signature product, is redesigned.

The new Dodge Viper coupe, driven by Robert Lutz, serves as the Indianapolis 500 pace car.

The Plymouth Prowler “factory hot rod” enters production. The Chrysler Sebring convertible debuts.

Chrysler’s new World Headquarters complex opens in Auburn Hills, Michigan.


Robert Lutz retires from Chrysler Corporation.

Thomas T. Stallkamp is named President of Chrysler Corporation.

The Durango, Dodge’s first SUV since the Ramcharger, and the Chrysler 300M sedan, which continues the legacy of the famous “letter-series” cars built from 1955 to 1965, are introduced.

The Quadra-Drive four-wheel drive system is introduced on the 1999 Jeep® Grand Cherokee.

Chrysler Corporation and Daimler-Benz AG agree to a “merger of equals.”  The former Chrysler Corporation operates as “Chrysler Group,” a business unit of DaimlerChrysler AG.


James P. Holden becomes President of Chrysler Group.

The Walter P. Chrysler Museum – the first dedicated, on-site museum created by an automaker in the U. S. – opens on the Chrysler headquarters campus in Auburn Hills, Michigan.

Dodge announces its return to NASCAR racing.