Skip Ribbon Commands
Skip to main content
oct-surfer_959x317.jpg


Jeep® Rides The Wave Again

The Brand Extends its Global Partnership With The World Surf League
 

Professional surfer Tyler Wright. The World Surf League (WSL) and Jeep® brand announced a long-term renewal and expansion of their global partnership. The Jeep brand continues as the official and exclusive global automotive partner of the World Surf League and naming rights partner for the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour.

 

Everyone knows Jeep® is made to tackle nature’s playgrounds.  From the rugged boulders and trails of Moab, to the heavy snowy roads in the New England region, the Jeep nameplates come ready to haul the equipment needed to traverse these terrains with ease.

Although not as harsh, the same holds true for the world’s beaches where the right boards can make or break those looking to find some tasty waves or ride the giants.   

JP017_132CPugmq735u4j7ll5gmhg6vk4ojgv__mid.jpg

All-new 2017 Jeep® Compass Limited

This year, Jeep has doubled-down on the sport of surfing by signing a deal to remain a global sponsor of the World Surf League (WSL) through 2020. That is the same year surfing will make its debut at the Olympic Games in Tokyo. 

With the extended partnership, the Jeep brand continues as the official and exclusive global automotive partner of the WSL and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour. Jeep became the first-ever exclusive automotive partner of the league in 2015.

“The Jeep brand embodies the spirit and soul of surfing and surf lifestyle, which makes this partnership so special,” said Beth Greve, WSL Chief Commercial Officer.

“We are incredibly excited to continue working together to bring amazing competitions, more must-see stories of the Jeep Leaderboard and showcase the WSL's best in the Jeep Leader Jersey to our fans around the globe.” Mike Manley, Head of Jeep Brand, FCA – Global, said the surfing world fits with Jeep’s culture.

“The convergence of these like-minded values – freedom, adventure, authenticity and passion – offers the Jeep brand the ability to connect globally with our fans and followers through on-site beach activations and live online streaming of worldwide surfing events over the next few years,” Manley said. 

“The Jeep brand embodies the spirit and soul of surfing and surf lifestyle, which makes this partnership so special,” said Beth Greve, WSL Chief Commercial Officer. 

 

The partnership will see the Jeep brand continue its sponsorship of surfing’s most sought-after properties - the Jeep Leaderboard and the iconic yellow Jeep Leader Jersey, with a refresh of the program. A new Jeep Leader Jersey, as well as new branding across both digital and broadcast Jeep Leader graphics. 

The Jeep brand continues as the official and exclusive global automotive partner of the World Surf League and naming rights partner for the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour. 

The partnership will see the Jeep brand expand its portfolio and support of professional surfing with sponsorship of six WSL Qualifying Series events in key markets around the world, including  the Billabong Pipe Masters (December 8 - 20) on the men’s side and the and Maui Women’s Pro (November 25 - December 6).

The events will be broadcast live via WorldSurfLeague.com, the WSL app and on Facebook LIVE via the WSL’s Facebook page. Also, check the local listings for coverage on CBS Sports Network in the United States.

Consumers will be able to explore content from the most recent WSL events, including the Jeep Leaderboard and the wearer of the coveted yellow Jeep Leader Jersey, via Jeep.com/wsl on desktop and www.jeep.com/en/mobile/wsl for mobile. Surf content, including an interactive schedule of upcoming WSL Championship Tour events and a gallery of top videos and photos, will show off some of the mind-blowing action. Additional content includes the Jeep brand’s new global WSL focused campaign “Crazy Passionate,” introducing the incredible athleticism and lifestyle of the WSL to Jeep brand fans everywhere. 

For more information, check out WorldSurfLeague.com.