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“Pride” Continues to Grow in the Motor City



The energy behind the FCA US sponsorship of Motor City Pride is its LGBT Business Resource Group: the Gay and Lesbian Alliance (GALA).


Each year in early June, Hart Plaza in Detroit is blanketed in the colors of red, orange, yellow, green, blue and purple to celebrate lesbian, gay, bisexual, and transgender (LGBT) culture at Motor City Pride, the largest LGBT gathering in Michigan.

The rainbow flag is a sign of diversity and inclusion, and is proudly displayed across the city to show unity with the weekend event. 

The festival’s history reveals the energy and passion of a vibrant LGBT community seeking equity and fairness to improve the economic competitiveness and quality of life in Michigan.

Detroit's first LGBT pride event began as a march and rally and has moved around the state of Michigan

Today it is a vibrant, growing event that reflects Detroit’s resurgence as a center of commerce and culture in the Midwest.

Organizers estimate more than 35,000 people attended the event this year — making it possibly the largest one ever.

FCA US has participated in the festival over recent years to celebrate its longstanding support of LGBT employees, communities and issues. 

The Company was a leader among U.S. employers in providing domestic partner benefits to its employees in 2000. In 2013, the Company was among a small group of leading employers to achieve a 100 percent on the Human Rights Campaign's (HRC) Corporate Equality Index. The HRC is the educational arm of the Human Rights Campaign Foundation, America’s largest civil rights organization, and is dedicated to achieving LGBT equality.

The Company has achieved this benchmark ten times since it was established and until recent years, was the only automaker to consistently achieve a perfect CEI rating.

As a key sponsor of the festival and the lead sponsor of the parade, FCA US and the FIAT Brand presented a specially-wrapped 2017 Fiat 124 Spider, the brand’s all-new roadster, which served as grand marshal vehicle of the parade. 

Vehicles joining the Fiat Spider at the lead of the parade were an Abarth Spider, Abarth Cabrio, a Fiat 500 Cabrio and a Fiat 500x.

The energy behind the FCA US sponsorship of Motor City Pride is its LGBT Business Resource Group: the Gay and Lesbian Alliance (GALA). GALA is one of seven business resource groups at FCA US representing a range of affinity communities: African American, Hispanic, Asian, LGBT, Veterans, Native Americans and Women.  More than 1,000 employees are members or allies of these resource groups.

These employee-directed groups are each assigned an executive sponsor, and individually and collectively pursue initiatives that enhance the FCA US work culture by focusing on career development of members, celebrating multicultural differences and bringing value to the Company and external community through volunteer, charitable and strategic activities.

“Motor City Pride is empowered by the support of FCA US and the FIAT brand, helping to amplify the growth and significance of this annual event,” said Dave Wait, Chairperson – Motor City Pride. “We are so thankful for this collaborative partnership, sharing the drive to achieve full equality and respect for all people in Michigan.”

The Company recently earned meaningful acknowledgement of its diversity leadership when the editors of the respected DiversityInc magazine named FCA US to the magazine's 2017 list of "Noteworthy Companies for Diversity" and to the list of “Top Companies for Veterans.”​