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Join The FIAT 500 Movement

Learn how to connect with the brand


2017 Fiat 500c-Life is more fun topless.


If you have recently purchased a new FIAT vehicle – congratulations! Or if you are a fan of the brand or in the market for a new ride and want to learn more; head on over to

FIAT is the one stop shop for the latest in vehicles and accessories, but it also offers a lot more.

Current and future owners can dive into the site to learn more about the brand or even have the chance to to interact with fellow owners! 

Welcome to FIAT® Nation

On the brand’s website, make sure to click on FIAT Nation (located between Shopping Tools and Owners tab).

The Nation is dedicated to all things FIAT.  Visitors can find exclusive content, including:

  • Videos –  Watch the latest commercials, videos and behind the scenes footage from the FIAT brand.

  • History- Discover the evolution of the FIAT 500 by visiting this section. For more than 50 years, the Fiat 500 has delivered passionate self-expression to its drivers.

  • Partnerships + Awards – Learn about the many partnerships with companies such as Jones Soda Co. and the Bondurant Racing School.

  • If you are in the market to buy a vehicle, the Major awards section can serve as an effective tool in selecting and deciding your needs. The FIAT brand has been recognized for their excellence by IIHS Top Safety Pick, U.S. News & World Report, among countless others organizations.

  • Mix + Mingle – Learn the different ways to stay connected with the brand and get the scoop on the latest social happenings by following FIATUSA. You can engage with fellow members by sharing comments and photos on Facebook, Twitter, Instagram, YouTube and more.


If you want to be a member of the FIAT Nation but do not own a 500, 500X or 124 Spider Abarth yet, do not worry; being an admirer will grant you membership.

If you are craving more access, visit the FIAT 500’s Backstage Blog. Here you can learn additional information on the latest news, upcoming events and more. ​​​