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Coordinated Campsite

Ram introduces all-new RV Match color for its Laramie Longhorn 1500

 

The 2017 Ram 1500 Laramie Longhorn RV Match Walnut Brown was chosen to closely match or complement a shade of brown that is frequently used in the exterior design of RV travel trailers, including premium fifth-wheel models.

 

It’s that time of year again, time to charge into summer with an all-new Ram 1500 Laramie Longhorn truck, made specifically to match that beauty of the camper you own.

Ram’s luxurious two-tone premium model is designed to complement RV trailer graphics. Now your truck and camper will look like a match made in heaven, rolling down the road together.

This new addition to the Ram Truck line will serve as the model’s new two-tone contrast color, replacing White Gold and will be available across the Ram pickup truck lineup (including 1500, 2500 and 3500 Heavy Duty models).

Offering more than 30,000 pounds of trailering capability, Ram Heavy Duty Laramie Longhorn editions have become a popular choice among buyers who rely on their truck to tow a camper or recreational vehicle.

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Ram’s RV Match Walnut Brown lower-body two-tone, wheel flares, painted front and rear bumpers and running boards complement a bright chrome grille and painted tow hooks.

Two-tone Ram 1500 Laramie Longhorn editions are equipped with 20-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels.

Ram 2500 and 3500 (single rear wheel) models get 18-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels.

Twenty-inch wheels are optional. Ram 3500 duallies get polished silver aluminum wheels with Laramie Longhorn edition-badged center caps.

RV Match Walnut Brown is available as a two-tone combination with nine exterior colors, including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Granite Crystal, Maximum Steel, Pearl White and True Blue.

Ram Laramie models will continue to be offered in an optional Bright Silver two-tone contrast, but for 2017 will also be available in two-tone RV Match Brown color. Non-two-tone paint is standard on Ram Laramie models.

Long Live Ram 

Ram trucks reinforce brand values of leadership, integrity and hard work in a marketing campaign highlighting features of Ram pickup trucks.

Set to a Bob Dylan song, “Forever Young,” performed by Anderson East, the “Long Live” campaign showcases the resolve of those who depend on Ram trucks every day – from families to farmers to first responders. “Forever Young” perfectly underscores the message: long live those values that people hold dear and long live Ram that enables them to do so.

 

 

The spots highlight the strength, power and capabilities of Ram trucks, including best-in-class horsepower of a Ram 2500 with a 6.4-liter HEMI® V-8 engine, the class-exclusive active-level four-corner air suspension of a Ram 1500 and the proven capability of Cummins engines available in Ram Heavy Duty trucks.

Watch them all here: